Legal updates and opinions
News / News
B= BREXIT – ADVICE TO BRAND OWNERS
By Donvay Wegierski, Director

The initial Brexit date of 29 March 2019 was re-scheduled to 31 October 2019 – deal or no deal.
Our advice to date concerning trade marks is that separate trade marks should be filed in the UK in addition to the EU to avoid the inevitable administrative delays at the UK Intellectual Property Office (“UKIPO”) in the event of a “no deal” Brexit. This is particularly so if the UK is a trading partner and brand owners are advised to review current UK and EUTM trade mark portfolios and if there is no separate UK mark consider the following:
| A “DEAL” BREXIT | All EUTM trade mark registrations will be considered in force and effect in the UK with a transition period until at least December 2020. | |
| A “NO DEAL” BREXIT | EUTM Registrations | Registrations will automatically replicate to the UK as “comparable trade marks (EU)” identifiable by UK009. No further action is required, no additional official fees apply. |
| EUTM Applications | It will be necessary to file an application to the UKIPO for the grant of a UK replica application on payment of a fee. |
|
| Opposed EUTM’s | It will be necessary to file an application to the UKIPO for a UK replica application on payment of a fee. | |
| Pending cancellation application against an EUTM | A new cancellation action may be required in the UK against the “comparable trade marks (EU)”. | |
| Renewals | Two separate renewals will apply for the EUTM and the “comparable trade mark (EU)” when due. | |
| Non-use cancellations |
A trade mark is vulnerable to cancellation for non-use by any interested third party if it has not been used for a period of five years or longer after registration. Currently, as an EUTM includes the UK any use of the mark within the UK could assist in defending a non-use cancellation against an EUTM. On Brexit, use in the UK from then will not be taken into account which brand owners should be aware of. It is not uncommon to refile trade marks that are vulnerable to cancellation, albeit it defensively. |
*A EUTM covers all 28 member countries of the EU, namely Austria, Belgium, Bulgaria, Cyprus, The Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the UK.
Should you require any clarity on the above or assistance with reviewing your current position in the EU please contact our Intellectual Property Team.
Latest News
Global AI Governance Frameworks in a Diverging World
by Ahmore Burger-Smidt, Director and Head of Regulatory “The biggest lesson learned is we have to take the unintended consequences [...]
Summary of Recently Proposed Legislative Amendments: National Minimum Wage Act and Employment Equity Act
by Andre van Heerden, Director and Mikayla Ehrenreich, Candidate Attorney Introduction On 26 February 2026, the Minister of Employment and Labour [...]
Summary of Recently Proposed Legislative Amendments: Basic Conditions of Employment Act and Unemployment Insurance Act
by Andre van Heerden, Director and Mikayla Ehrenreich, Candidate Attorney Introduction On 26 February 2026, the Minister of Employment and [...]
Summary of Recently Proposed Legislative Amendments: The Labour Relations Act
by Andre van Heerden, Director and Mikayla Ehrenreich, Candidate Attorney Introduction On 26 February 2026, the Minister of Employment and [...]
Take the Job – Not the Clients: Recent Cases Reinforce the Employer’s Right to Protect Its Turf
by Bradley Workman-Davies, Director Restraints of trade remain one of the most frequently litigated issues in South African employment law. [...]
Have Cross-Border Payments for Royalties and Fees Become Less Stringently Controlled?
by Khanyisa Tshoba, Associate and reviewed by Deon Griessel, Director Towards the end of 2024, the Financial Surveillance Department of [...]
