Legal updates and opinions
Post Author
News / News
Amazon Brand Registry Registration
With Amazon hitting South African shores in 2024, South African vendors can register their products ahead of time.
Vendors can also register their brands with Amazon Brand Registry which we recommend be done.
Further information can be found at Amazon Brand Registry Registration which includes the easy steps to enrol your brand, which needs a registered or pending trade mark.
The enrolment is done by the brand owner who must provide the following information:
- brand name which has a registered or pending trade mark which appears on the products or packaging together with images;
- the trade mark registration or application number; and
- a list of product categories where the brand should be listed eg. clothing, electronics or sporting goods.
The benefits include protecting your intellectual property, managing product listings, getting access to tools to help protect trade marks and reporting and removing counterfeit or unauthorised listings.
Get in touch with the Werksmans IP team for more information and also to ensure that your trade marks are registered or that new applications are in place to register with the Amazon Brands Registry.
Latest News
Out with the Old: South Africa’s Proposed Overhaul of Exchange Controls and the Inclusion of Crypto Assets
by Janice Geel, Associate and Azraa Sidat, Candidate Attorney, reviewed by Natalie Scott, Director and Head of Sustainability On 17 [...]
Do not call me I’ll call you …… South Africa’s 2026 CPA Amendment Regulations: operationalising the national opt‑out regime for direct marketing and shifting day‑to‑day anti‑spam responsibility to the National Consumer Commission
by Ahmore Burger-Smidt, Director and Head of Regulatory The Consumer Protection Act Amendment Regulations, 2026 deliver the long‑awaited operational framework [...]
Business Rescue Applications Under Scrutiny: business rescue orders are not there for the taking!
by Eric Levenstein, Director and Head Insolvency & Business Rescue and Amy Mackechnie, Senior Associate This article considers the recent decision in [...]
The AI Arms Race and what it means for Competition Law: A new era or new focus
by Ahmore Burger-Smidt, Director and Head of Regulatory We are not in the habit of writing breathless technology briefings. That [...]
The AI Governance Stack and South Africa’s Draft National AI Policy: An Operational Gap in Search of a Framework
by Ahmore Burger-Smidt, Director and Head of Regulatory Author's Note I am presently reading Noah M Kenney's Governing Intelligence: Law, [...]
Speak now or forever hold your peace. The draft AI policy has been published and parties have 60 days to comment
by Ahmore Burger-Smidt, Director and Head of Regulatory On 10 April 2026, South Africa's Department of Communications and Digital Technologies [...]
